When such a link is clicked or tapped, a server logs such an event and is able to determine which particular links were clicked and by whom. Trackable Links are links modified automatically with individual sets of characters. Tracking Pixels are used by almost every email tracking software these days. When an email (and a corresponding image) is opened, a message is counted as opened. Each pixel is loaded with an individual tracking number. Tracking Pixels are tiny, 1px x 1px transparent images attached automatically to emails. Due to this, Read Receipts are not very reliable and, as such, have become rather rare these days. Recipients need to either opt-in for sending such receipts in the client’s settings or confirm each receipt manually. Read Receipts are available with some email clients and allow for requesting a read receipt from an email recipient. There are three main ways to track emails. Some tools will also tell you which device a reader used to open your email, where they are located or what they did after clicking on your link. Email opens and clicks on links are amongst the most common ones. There are various methods for tracking emails and various parameters people want to track.

Even if we don’t realize it’s actually happening. Whether the true number is 40, 70 or anywhere in-between, it’s safe to assume tracking is nearly everywhere and more and more of it will be present in our lives. It’s been penetrating our inboxes and sending back the (not necessarily desired) information for quite a few years now.Īccording to the 2018 Princeton University study, 70% of tested emails “contain resources categorized as trackers by popular tracking-protection lists”.Īnother study from One More Company (OMC) released in 2017 indicated that 40,6% of the 1,5B+ emails checked contained tracking software. Want to join the tracking party too? Check out our list of the best free email trackers! To track or not to track?Įmail tracking is hardly a new thing. Yet, with the abundance of tools for email tracking, most of your inbox is likely already tracked with sophisticated tools. You don’t want to hear that kinda question while chilling by a water cooler. “Hey, Mike! I saw you opened my email twice.

Thunderbird email tracking plugin